> October 29/30, 2014, Stockholm (Sweden)
The workshop on "How to enter external markets" took place on October 29/30, 2014 in Stockholm. The CBSS Secretariat hosted over 45 professionals from the creative industries of the Baltic Sea Region in its premises in Stockholm.
The meeting was hosted by the Ministry of Culture and National Heritage of Poland and the Ministry of Justice, Culture and European Affairs Schleswig-Holstein with technical support by ARS BALTICA and the Adam Mickiewicz Institute. The workshop brought together representatives of music and fashion industries from all Baltic Sea Region countries, who already gained some experience on the international scene, but are still facing man difficulties on their path to be successful on the global market and thus seeking support on their way to expand their brands internationally. In addition to participants, a number of experts from both fields were invited to share their experience and provide insights into successful exporting and internationalization models.
Main challenges of the markets and support systems were defined, s.a. having limited access to external markets, the lack of a well functioning common market with strong identity covering the entire region and the missing out of important topics within university curricula linked to necessary levels of business skills development. Throughout the workshop main key-success factors were defined that are necessary to build up successful entrepreneurship.